Graffiti Wanted was an invitation to the public to paint graffiti on the wall at 849 Henry Street that faces Grand River Ave.
The project was an effort to engage a dialogue about public art, vandalism, and censorship in Detroit. Anyone could participate at any time during the two-month installation, they just bring had to bring their own paint! No approval or permission was required, participants could be anonymous and there were no restrictions on what could be drawn on the wall.
All contributed graffiti was documented for a final printed piece, and then painted over to replicate graffiti removal happening all over Detroit. The project functioned as a performance, a free platform for expression, and a lasting document. Read More
Melissa Butler started making vegan lipstick out of her New York apartment in 2012, dissatisfied with her corporate job and fed up with the narrow beauty standards perpetuated by the cosmetics industry. A native Detroiter, she moved back home as her business took off, and opened in Ponyride in 2016. Read More
Roslyn Karamoko moved to Detroit in 2013 with a long résumé of jobs in the fashion industry and the desire to launch her own label. She started with a t-shirt emblazoned with the slogan “Détroit is the New Black” that she gave to friends, and it quickly turned into a full clothing line.
She moved the brand’s headquarters to Ponyride in 2016 and recently opened the Détroit is the New Black store downtown, where she curates a collection from her favorite local labels, including other Ponyride tenants. Read More
Khary Frazier turned his career as a hip-hop artist into a marketing firm, Creative Differences, where he helps his clients with everything from web design to videography. He also runs Detroit is Different, an online magazine that puts his range of talents to work telling some of the city’s untold stories. Read More
Kyle Hoff’s design for a modular table for serial movers and renters in cramped apartments -- easy to take part and reassemble, but still durable -- took off when he and Floyd cofounder Alex O’Dell launched a Kickstarter for the Floyd leg. They raised six times more than they’d asked for in the crowdfunding campaign. Read More
Amy Kaherl cofounded Detroit SOUP in 2010 with artist friends looking to connect artists to resources. In six short years the idea went from artists to ideas around entrepreneurship, urban farming, social justice, and education. The model is now being replicated in over 120 cities around the world. SOUP moved into Ponyride in 2013, before the co-working space was put together! To date Detroit SOUP has raised over $125,000 for 135 ideas across the city. Read More
Gabriel Craig opened Smith Shop with his wife Amy Weiks at Ponyride in 2012. They do just about everything at their metalworking studio, from hammer engraving intricate designs on a table leg for a custom project, to producing kitchenware for homegoods stores; from offering jewelry-making classes to doing repair work on three-foot-tall bronze stork statues. Read More
Eric Yelsma started his line of jeans made from raw, unwashed denim a little before he opened shop in Ponyride in 2011. Figuring out how to produce jeans with no background in the industry, he created a lean manufacturing model, different than the large batch production used by most clothing manufacturers. Detroit Denim recently moved out of Ponyride, opening a larger production space and retail shop on the city’s East side. Read More
Rhonda Greene started Heritage Works in 2000 out of her own love for African dance and drumming. It’s since grown into a program that teaches cultural arts to youth, prepares them for employment in the arts and exposes them to artists from around the world. In 2011, Heritage Works became one of the first tenants in Ponyride’s dance studio. Read More
Veronika Scott’s idea for a coat for the homeless that transforms into a sleeping bag started as a college class assignment; the Empowerment Plan now has 34 employees and has produced over 15,000 coats. The organization employs homeless and formerly homeless women, and they will expand their jobs program when they move into their new space in near future. Scott, who came to Ponyride in 2011, expects to have about 60 employees by the beginning of next year. Read More